Are you ready for affiliate marketing?

Do you have a business running and want more customers? Affiliates might be a good answer, as long as you take certain precautions. Here I will describe 3 lessons and…

Do you have a marketing debt? Pay and start scaling.

Although you can get the first leads and initial proof of commitment through email collection at MVP stage, that doesn't solve the problem of scaling later on. A lot of…

Google Adwords Innovations - An Adwords Pivot Table

After Google teased everyone for its Adwords Innovations Livestream for more than a month, yesterday Jerry Dischler, VP of product management and Paul Feng product lead announced Google Adwords' newest…

Marketing Strategy and Startup Frameworks

When CEOs, product and marketing managers or decision makers in general are out to pursue a certain goal there are many options/paths that they can take to achieve them.…

List of Marketing Channels

I have recently been asked by more than one person what are the "best places" to acquire customers, i.e. advertise. I must say there is no immediately right or…

3rd Party marketing tools for startups

In Forward Partners it is quite common to go through the typical iterative process of learning->building->measuring with the startups we work with. Because we want companies to move…