Recover from Penguin, Panda and Hummingbird Updates

Google has been updating the way it shows searches since its inception, but some recent updates affected businesses that were very dependent on organic traffic and that is why many…

Rich snippets, Schema.org and Google

What are rich snippets? Rich snippets are extra information that Google shows in the Knowledge Graph and in SERPs (Search Engine Results Pages). They also allow Google to give more…

Adwords Search and Display upgrades

On the adwords side Google keeps focusing on standardizing the advertiser's choices so that he/she gets a simpler platform (less choice), but better results. Until today advertisers could pick…

Adwords upgrades video campaigns

The Adwords video upgrade announced middle last month on the Adwords blog is now being pushed to all users. What might be considered an overall revision for consistency purposes delivers…

Google Analytics out of beta

About one year after Google launched the public beta of Universal Analytics and a bit more when they announced the platform (October 2012), they have just released their first full…