What Attribution model to use for Analytics

It is been a question that has been haunting me for some time now. To which channel(s) to attribute conversions and how to evaluate this in a daily/weekly/…

Identify & Fix sudden drops/increases of metrics in Google Analytics

Recently I notice a sudden drop in bounce rate with one of the analytics accounts I have been working on. Although, initially I was very happy since it had been…

Google Ecommerce features 2014 Q2

It is no news that Google ceased to be just a "search engine" many years ago. Nevertheless, it is always interesting to see its focus being increasingly directed to ecommerce…

Google Analytics Diagnostics Beta

Last April I wrote a blog post about Google Analytics integrating announcements cross the board, including in the Analytics platform, last week I got whitelisted to start testing the beta…

Google Adwords Innovations - An Adwords Pivot Table

After Google teased everyone for its Adwords Innovations Livestream for more than a month, yesterday Jerry Dischler, VP of product management and Paul Feng product lead announced Google Adwords' newest…

Google Analytics Notifications (beta)

After releasing Google Adwords notifications Google has now started a beta release for its Google Analytics platform. You can apply for the beta (see below link) to start getting notifications…