Gmail display ads and retargeting in 3 steps

In the beginning of the year Adwords started gmail sponsored promotions. Although in most display campaigns you target by a keyword, topic, website placement or a combination of these, with…

How to decide your Marketing budget

Recently I gave two talks at Driftrock's & Distilled popup shop on how to create the first adwords search campaign. Both the times I gave the workshop there was a…

Google Adwords Innovations - An Adwords Pivot Table

After Google teased everyone for its Adwords Innovations Livestream for more than a month, yesterday Jerry Dischler, VP of product management and Paul Feng product lead announced Google Adwords' newest…

Adwords Search and Display upgrades

On the adwords side Google keeps focusing on standardizing the advertiser's choices so that he/she gets a simpler platform (less choice), but better results. Until today advertisers could pick…

Facebook reduces organic reach

It all started with Facebook's update on the 3rd of December 2013, but some people only realised now after US startup Eat24 wrote an open letter to facebook. Increasing competition…