Adwords Negative Keywords

Added broad match modifier keywords and they print too much, added exact and they print to little, considered playing with phrase...and thought about changing jobs? Negative keywords to the…

How to Do Lead Generation

During those early days of customer discovery and specially interesting whilst on the customer harvesting/scalling stage leads are the main ingredient of the nectar of Startups. Crucial information that…

Google Ecommerce features 2014 Q2

It is no news that Google ceased to be just a "search engine" many years ago. Nevertheless, it is always interesting to see its focus being increasingly directed…

Gmail display ads and retargeting in 3 steps

In the beginning of the year Adwords started gmail sponsored promotions. Although in most display campaigns you target by a keyword, topic, website placement or a combination of these, with…

How to decide your Marketing budget

Recently I gave two talks at Driftrock's & Distilled popup shop on how to create the first adwords search campaign. Both the times I gave the workshop there was a…