Are you ready for affiliate marketing?

Do you have a business running and want more customers? Affiliates might be a good answer, as long as you take certain precautions. Here I will describe 3 lessons and…

The best online tools for event management

Recently I had to compile a list of pros and cons of known online event platform and the table below was the result. Bear in mind most of these platforms…

How to decide your Marketing budget

Recently I gave two talks at Driftrock's & Distilled popup shop on how to create the first adwords search campaign. Both the times I gave the workshop there was a…

Google Analytics Diagnostics Beta

Last April I wrote a blog post about Google Analytics integrating announcements cross the board, including in the Analytics platform, last week I got whitelisted to start testing the beta…

Google's 25 Principles on mobile UX

Google recently partnered with AnswerLab to analyze the experience of 100 mobile users. After listening to "119 hours of user complaints" this is what they have learnt: note to reader:…

Do you have a marketing debt? Pay and start scaling.

Although you can get the first leads and initial proof of commitment through email collection at MVP stage, that doesn't solve the problem of scaling later on. A lot of…