Gmail display ads and retargeting in 3 steps

In the beginning of the year Adwords started gmail sponsored promotions. Although in most display campaigns you target by a keyword, topic, website placement or a combination of these, with…

Are you ready for affiliate marketing?

Do you have a business running and want more customers? Affiliates might be a good answer, as long as you take certain precautions. Here I will describe 3 lessons and…

The best online tools for event management

Recently I had to compile a list of pros and cons of known online event platform and the table below was the result. Bear in mind most of these platforms…

How to decide your Marketing budget

Recently I gave two talks at Driftrock's & Distilled popup shop on how to create the first adwords search campaign. Both the times I gave the workshop there was a…

Google Analytics Diagnostics Beta

Last April I wrote a blog post about Google Analytics integrating announcements cross the board, including in the Analytics platform, last week I got whitelisted to start testing the beta…