3rd Party marketing tools for startups

In Forward Partners it is quite common to go through the typical iterative process of learning->building->measuring with the startups we work with. Because we want companies to move to their next phase quickly we try not to spend too much time "reinventing the wheel" and that is why I started building a repository of 3rd party marketing tools we use frequently to automate and increase performance.

Recently we did an in-house workshop with several entrepreneurs where between working on a Lean Business Model canvas fleshing out their assumptions, quick investment lectures and best practices on code management, I shared this list. Whilst going through it and giving examples on how the entrepreneurs could get some insight on competition, expansion, marketing mix, content and creative. We had some really positive feedback from the guys int he workshop, so I thought it would be a great list to share.

So here it is a small yet hopefully very useful list of 3rd party tools you can use to grow your business from tens to hundreds or thousands of users!

Feel free to bookmark this page, since I will try keeping it updated.


Google Consumer SurveysMarket opportunities
Google Market FinderMarket opportunities
Google Correlate Keyword research
Google TrendsKeyword research
Similar Web / Hitwise / Compete Channel Analysis
TapdogContent research
Google Keyword Planner / SEO Book Keyword research
Market Samurai / Wayback Machine Keyword research
Apps AnnieMobile stats
Builtwith / GhostlyTech research
SpyFu / SEMrush / WordStream / Ubersuggest / SoovleCompetitors PPC
Analyse channel mix - Think InsightsAwareness-Purchase channel
Persona templateMarketing Personas
Social Consumer Profile toolMarketing personas
Webengage Customer Surveys


Facebook Power Editor Search PPC
UserTesting / WhatUsersDo Customer Discovery/Validation
Balsamiq / Prototyper wireframe
Trello / Asana / Podio / ProdPad Project Management
Mailchimp / Getresponse Email
Adwords Editor / API PPC
Google Webmaster tools (content) SEO
Moz / MajesticSEO / AhrefsSEO
Intercom / ZenDesk / Zoho / Salesforce CRM
Olark / Clickdesk / Zopim Customer feedback
Hootsuite / tweetdeck / buffer / followerwonk Scheduled Tweets
HARO / Gorkana PR
Ifthisthenthat Misc
Keynotopia / Invision app Mock apps
PicMonkey / Pixlr / Photoshop / Sketch Design
Powtoon / Infowave / VideoScribe Makingvideos
Wufoo / Survey Monkey Forms / Surveys
Optimizely / Google Experiments / Unbounce / Strikingly A/B Testing


Driftrock / Qwaya / Adespresso Metrics
Google Tag Manager Metrics
Google Analytics / KISS metrics / Mix panel Metrics
Flurry / Apps Flyer Mobile Metrics
Response Tap Phone conversions
Crazyegg / Mouseflow Heatmaps / User Experience
Yesware / Toutapp / RappportiveEmail tracking / Sales follow ups
Analytics Regex Expressions Cheat sheet Setting up funnels
SplittesterComparing CTRs

You might also want to read:

  1. Steve Blank's startup tools
  2. Tune Your Startup - startup tools repository