Google Ecommerce features 2014 Q2


It is no news that Google ceased to be just a "search engine" many years ago. Nevertheless, it is always interesting to see its focus being increasingly directed to ecommerce in 2014. Checkout the timeline below for the newest features on webmaster tools, analytics, adwords and other Google Official Blogs.

June

20th - Google shopping blog introduces a best practices guide: “Shape Up Your Shopping Campaigns" to help "retailers make the most of their Shopping campaigns". This comes after releasing the Shopping campaigns in February to help managing Product Listing Ads (PLAs). From August onwards, Shopping campaigns will be the default campaign type for all PLA advertisers.

Source: http://googleshopping.blogspot.co.uk/2014/06/win-digital-shelf-with-our-new-guide-to.html

11th - Google adwords announces a revamp to google places now called Google My Business, helping to integrate ecommerce merchants to Google+.

Source: http://adwords.blogspot.co.uk/2014/06/help-your-business-shine-with-google-my.html

6th: Google ads developer announces a new version of this API (v2) that includes inventory and account management.

Source: http://googleadsdeveloper.blogspot.co.uk/2014/06/the-new-improved-content-api-for.html

May

30th - Google analytics blogs about more features of Enhanced Ecommerce analytics. Namely about the ever expected refunds support implementation.

Source: http://analytics.blogspot.co.uk/2014/05/better-data-better-decisions-enhanced.html

28th - Google analytics announces analytics summit, Enhanced Ecommerce and a new Analytics Academy course titled Ecommerce Analytics: From Data to Decisions.

Source and register: http://analytics.blogspot.co.uk/2014/05/google-analytics-summit-2014-whats-next.html

27th - Google Analytics Premium launches executive-level business reporting with cross property reporting including users de-duplicate.

Source: http://analytics.blogspot.co.uk/2014/05/google-analytics-premium-launches.html

7th: In-App Purchase Ads rolled out allowing users with an option to buy one or more items when an ad is shown.

Source: http://googleadsdeveloper.blogspot.co.uk/2014/05/announcing-new-google-mobile-ads-sdks.html

April

25th: Think with Google makes available tool that describes multi-channel customer journeys. This enables companies to see how a user may engage with their brand by industry.

Source: http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html

9th: Smart Lists remarketing with Google Analytics are launched. Users with eCommerce transaction tracking and enough conversions will have Smart Lists automatically upgraded.

Source: http://analytics.blogspot.co.uk/2014/04/smarter-remarketing-with-google.html

You might also want to read:

1.Google Official Blogs directory