In the beginning of the year Adwords started gmail sponsored promotions. Although in most display campaigns you target by a keyword, topic, website placement or a combination of these, with gmail as a placement you will reach your customer several times a day in a premium space, where they are looking to every single line.
1.Create a Display Campaign
Use all features or remarketing for optimized results. You can skip this step and use a previous existing campaign for non-optimized results.
2.Create an adgroup
Select "Use a different targeting method" and in the drop-down menu select "Placements"
3.Click the "Add multiple placements at once"
mail.google.com in the text box for righthandside ads
mail.google.com::Inbox,Top center for the section right above Gmail messages. Click Add and Save (exclude
mail.google.com from your other Display Network campaigns)
For further improvements:
- Separate inbox placements from righthandside ads in two adgroups to better monitor performance and creatives.
- Add additional keywords (like competitors, complementary services)