Added broad match modifier keywords and they print too much, added exact and they print to little, considered playing with phrase...and thought about changing jobs? Negative keywords to the rescue!!
In reality negative keywords are an amazing way of saving money when you are starting your new adwords' campaigns and are looking for people actually interested in your product, not searching what it means, tastes like or variations of that with Japanese porn. Make the best of your limited funds and go leaner with some of these lists I have compiled during the years.
What are negative keywords
If you understand the concept of Google Adwords you know you marketing campaigns target users using keywords from their searches. Depending on what they type they will see an ad. Negatives are an additional feature that Google provides to increase performance and decrease waste. These are keywords that cannot be present in the users search query. This is particularly useful if you are using keywords that emcompass a big range of other keywords (broad match or broad match modifier types). This got you more confused? Still have questions? See if the examples in the table below help.
How to start using negative keywords
Check out your selected/all match queries of broad match or broad match modifier keywords by clicking a keyword and selecting details.
Finding wrong geographies / search terms
You can find geographies you want to remove using negative, this way you get more granular geolocation targeting at adgroup level.
And is also an alternative to see search term details.
Use generic negatives/shared keyword lists
You can use the technics above together with with some of these lists I have compiled during the years over different websites and accounts.
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Adult content List
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Exclude B2B List
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For eCommerce Business List:
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Do it yourself List:
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