Adwords Negative Keywords


Added broad match modifier keywords and they print too much, added exact and they print to little, considered playing with phrase...and thought about changing jobs? Negative keywords to the rescue!!
In reality negative keywords are an amazing way of saving money when you are starting your new adwords' campaigns and are looking for people actually interested in your product, not searching what it means, tastes like or variations of that with Japanese porn. Make the best of your limited funds and go leaner with some of these lists I have compiled during the years.

What are negative keywords

If you understand the concept of Google Adwords you know you marketing campaigns target users using keywords from their searches. Depending on what they type they will see an ad. Negatives are an additional feature that Google provides to increase performance and decrease waste. These are keywords that cannot be present in the users search query. This is particularly useful if you are using keywords that emcompass a big range of other keywords (broad match or broad match modifier types). This got you more confused? Still have questions? See if the examples in the table below help.

Adwords match types explained

How to start using negative keywords
Keyword details

Check out your selected/all match queries of broad match or broad match modifier keywords by clicking a keyword and selecting details.
Adwords keyword details

Finding wrong geographies / search terms

You can find geographies you want to remove using negative, this way you get more granular geolocation targeting at adgroup level.

Adwords dimensions geographies

And is also an alternative to see search term details.
See all search terms

Use generic negatives/shared keyword lists

You can use the technics above together with with some of these lists I have compiled during the years over different websites and accounts.

Shared keyword lists on adwords

Discounts List:

free coupon
promocode
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
price
prices
pricing
quote
quotes

Adult content List

nude naked
sex
porn
porno
orn
porno
x-rated
xxx
nude
naked
chicks
sex
anime
kinky
personals
casual encounters

Generic List

torrent torrents
youtube
craigslist
ebay
kijiji

Exclude B2B List

business businesses
enterprise
enterprises
corporate
small business
SMB
company
companies
B2B
b2b
business to business
business-to-business

For eCommerce Business List:

review reviews
rating
ratings
opinion
opinions
article
articles
information
info
pics
picture
pictures
photo
photos
how to
how do i

Researchers List

about definition
diagram
example
examples
history
map
maps
sample
samples
what are
what i
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers

Do it yourself List:

craft crafts
create
creating
hand made
handmade
home
homemade
how can
how does
how to
make
making
when can
when i
where can

Students List:

class classes
college
colleges
course
courses
education
school
schools
training
universities
university

Careers List:

job jobs
career
careers
opportunity
opportunities
opening
openings
hire
hiring
new hires
job opening
job openings
employment
employer
employers
full time
part time
resume
resumes
CV
curriculum vitae
salary
salaries
intern
interns
internship
internships
recruiter
recruiters
recruiting
recruitment
occupation
occupations
looking for work
work

Travel List:

about advisory
apartment
architecture
article
articles
association
associations
bank
blog
blogs
book
books
bulletin
bulletins
case studies
case study
certification
channel
class
classes
club
clubs
college
colleges
condo
conference
conferences
council
councils
county court
course
courses
data
dating
define
definition
diagram
education
example
examples
FAQ
festival
forum
forums
foundations
guide
guides
history
homes
image
images
info
information
institute
institutes
jobs
journal
journals
learn about
library
logo
logos
magazine
magazines
map
maps
meaning of
metrics
music
music video
news
newsletter
newsletters
newspaper
newspapers
nursing
photo
photograph
photographs
photos
picture
pictures
police
program
programs
real estate
report
reports
research
resource
resources
review
reviews
ringtones
sample
samples
school
schools
seminar
seminars
sisterhood
statistics
stats
success stories
success story
theories
theory
trail
training
tutorial
tutorials
universities
university
warped tour
weather
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops

Others List:

concept curriculum
course
definition
dictionary
phase
photographs
photos
idea
image
pictures
game
games
kit
market
and that
which is
what is
meaning
means
graduate
postgraduate
graduate
profession
professions
proposal
recruitment
technical
university
used
video
wiki
legislation

You might also want to read:

  1. Adwords Negatives keywords
  2. Big Daddy Keyword lists
  3. Adwords Match Types
  4. Script to do cross account negatives MCC