Adwords Negative Keywords

Added broad match modifier keywords and they print too much, added exact and they print to little, considered playing with phrase...and thought about changing jobs? Negative keywords to the…

How to Do Lead Generation

During those early days of customer discovery and specially interesting whilst on the customer harvesting/scalling stage leads are the main ingredient of the nectar of Startups. Crucial information that…

What Attribution model to use for Analytics

It is been a question that has been haunting me for some time now. To which channel(s) to attribute conversions and how to evaluate this in a daily/weekly/…

Identify & Fix sudden drops/increases of metrics in Google Analytics

Recently I notice a sudden drop in bounce rate with one of the analytics accounts I have been working on. Although, initially I was very happy since it had been…

Google Ecommerce features 2014 Q2

It is no news that Google ceased to be just a "search engine" many years ago. Nevertheless, it is always interesting to see its focus being increasingly directed to ecommerce…

Gmail display ads and retargeting in 3 steps

In the beginning of the year Adwords started gmail sponsored promotions. Although in most display campaigns you target by a keyword, topic, website placement or a combination of these, with…